Anchor Marine Privacy Policy

Effective Date: May 12, 2026

At Anchor Marine Group ("Anchor Marine," "we," "us," or "our"), we've been part of the Western New York boating community since 1965. We treat our customers' information the way we treat our customers: with respect, plain talk, and no surprises. This Privacy Policy explains what we collect, why, who sees it, and the choices you have. It applies to AnchorMarine.com, our online store, our forms, our texting program, and any other interaction you have with us where this policy is referenced.

If something here isn't clear, we'd rather you ask than wonder. Email us at hello@anchormarine.com or call 716-773-7063.

Anchor Marine Group has been serving Western New York boaters from our Grand Island showroom since 1965. We sell, service, store, and support boats, personal watercraft, and the gear that goes with them, from our home at 1501 Ferry Road on the Niagara River.

We collect information in three ways: directly from you, automatically when you use our website, and from a small number of trusted service providers.

Information you provide to us. When you fill out a form, request a quote, schedule service, purchase a boat or accessory, reserve a slip, sign up for emails or text messages, or contact us by phone or in person, you may share things like:

         •        Name
         •        Phone number
         •        Email address
         •        Mailing address
         •        Boat or vehicle information (make, model, year, hull ID)
         •        Service history and preferences
         •        Payment information when you complete a purchase
         •        Anything else you choose to share with us

Information collected automatically. When you visit AnchorMarine.com or shop our online store, we and our service providers may automatically collect technical information such as your IP address, device type, browser, pages viewed, referring website, and time on site. This is collected through standard tools like cookies and pixels.

Information from other sources. We may receive information from our boat brand partners, finance and insurance providers, and analytics or advertising platforms we use.

We use your information to:

• Respond to your inquiries and quote requests
• Process sales, service, parts, and slip transactions
• Schedule and complete service work and keep you updated on its status
• Send appointment reminders, account notices, and other transactional messages
• Send marketing emails, texts, and offers when you have opted in
• Improve our website, store, and customer experience
• Measure the performance of our marketing
• Comply with legal, tax, and warranty obligations

Our website and online store use cookies, pixels, and similar technologies from providers that include Google (Google Analytics and Google Ads), Meta (Facebook and Instagram), and Shopify. These tools help us understand how visitors use the site, measure ad performance, and show relevant ads on other platforms.

You can control cookies through your browser settings. You can also opt out of personalized advertising at:

• Google: https://adssettings.google.com
• Meta: through the ad preferences in your Facebook or Instagram account
• Digital Advertising Alliance: https://optout.aboutads.info

We do not sell your personal information. We share information only as follows:

• Service providers that help us run our business, including our website host, online store platform (Shopify), email and customer relationship platform (Zoho), advertising and analytics platforms (Google, Meta), payment processors, and our SMS messaging platform.
•  Boat manufacturers and warranty providers when needed to register a product, file a warranty claim, or service your boat.
• Finance and insurance partners when you ask us to help arrange financing or insurance.
• Legal and safety reasons when required by law, subpoena, or to protect our rights, property, customers, or team.

Important for SMS: Mobile phone numbers and text message consent are never sold, rented, shared, or transferred to third parties or affiliates for their marketing or promotional purposes. See Section 7 for details on our texting program.

If you opt in to our email list, we will send you news, promotions, events, and product information. You can unsubscribe at any time using the link at the bottom of any email, or by replying to ask us to remove you.

By providing your mobile phone number to Anchor Marine Group and opting in, you consent to receive text messages from us at that number, including messages sent using an automatic telephone dialing system. Consent is not a condition of any purchase.

Examples of messages we may send include:

• Appointment confirmations and reminders
• Service status updates
• Quote and sales follow-ups
• Account, billing, and pickup notices
• Occasional promotions, events, and offers when you have opted in to marketing texts

Message frequency may vary based on your account activity and your messaging preferences. Message and data rates may apply.

To opt out, reply STOP to any message. You will receive one final confirmation and will not be texted again unless you opt back in.

For help, reply HELP or contact us at hello@anchormarine.com or 716-773-7063.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing related to our text messaging program is limited to the service providers who help us send messages on our behalf, and only for that purpose.

Carriers are not liable for delayed or undelivered messages. Supported carriers include all major U.S. carriers.

Full SMS terms, including the program description, opt-in, opt-out, eligibility, and supported carriers, are available on our Terms of Service page.

You can:

• Update or correct your contact information by emailing hello@anchormarine.com
• Unsubscribe from marketing emails by clicking the unsubscribe link in any email
• Stop receiving texts by replying STOP
• Ask us what personal information we have about you and request that we delete it, subject to records we are required to keep for legal, tax, or warranty reasons

Depending on where you live, you may have additional rights under state privacy laws. To make a request, email hello@anchormarine.com.

We use reasonable physical, technical, and administrative safeguards to protect the information we hold. No system is perfectly secure, so we cannot guarantee absolute security, but we work to protect your information and to respond quickly if a problem occurs.

Our website and services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we will delete it.

Our website may link to manufacturer sites, finance partner sites, and social media platforms. We are not responsible for the privacy practices of those sites. Please review their policies separately.

We may update this Privacy Policy from time to time. When we do, we will revise the Effective Date at the top of this page. Material changes will be communicated through the website or, where appropriate, by email or text.

Have a question about your information, your texting preferences, or anything in this policy? We'd rather hear from you than leave you wondering.

Anchor Marine Group
1501 Ferry Road
Grand Island, NY 14072
Phone: 716-773-7063
Email: hello@anchormarine.com